story of Nike and Nike Air Force
Simple idea about Nike, Inc
Simple idea about Nike, Inc
Nike is an American company begins in January 25/1964 as BLUE RIBBON SPORTS by Bill
Bowerman and Philip Knight, and
officially become Nike, Inc on May 30/1978.
The name of the company (Nike) and the
logo (swoosh) is inspired by the Greek goddess
of victory Nike.
Simple idea about
the logo
BLUE RIBBON SPORTS needed a new logo for a line
of sneakers that the company was preparing to launch in 1972, so Philip Knight ask from Carolyn Davidson( a graphic design student at
Portland State University) for design ideas, and she agreed to work for him as
a freelancer for a salary of two dollars per hour.
In June 1971, Davidson
made several proposals to Knight and other executives of BLUE RIBBON SPORTS, which ultimately choose the symbol
used today.
The logo of Nike swoosh was chosen in
an emergency, without really convincing, so we can say that swoosh was very lucky and it’s the right chose for
the company Nike and it’s the right sign of victory.
And Davidson gets 35 dollars from this small job (or maybe great job).
World of Nike Air Force One Shoe
The great company Nike have so deep
history, so we will begin from 1981 when Nike become the number one
athletic shoe in the United States, and the
opportunity to go public.
So in 1982 Nike launches our best
friend Nike Air Force One basketball.
The name (Nike Air Force One AF-1) is a
reference to Air Force One, the plane that
carries the president of United States.
Nike Air Force One created by designer Bruce Kilgore. This was the first basketball shoe to
use the Nike Air Technology.
Nike Air Force Shoes are sold in three different styles.
Nike Air Force 1
high
Nike Air Force 1
mid
Nike Air Force 1
low
About the colours, Nike Air Force shoes
comes in many different colours and colour schemes, and the most common Nike Air Force 1’s sold are Nike Air Force solid White (White
on White) and the second most common being Nike Air Force solid black (Black on Black).
Versions
Like we was see, our best friend Nike Air Force one introduced in 1982,
after Nike made for us so much others friends we will see theme all, one by one
:
Nike Air Force 2
Introduced in 1987, in two colours white or
black but swoosh can take any colour (blue, yellow …)
Nike Air Force 3
Introduced in 1988, it was the most
popular version of Nike Air Force series; it was worn by many basketball players at the time.
The Nike Air Force 3 was more rugged
looking and more durable than the previous two versions.
The original colour was (White & medium – grey & black), however
several other colours were.
The Nike Air Force 3 was re-issued in 2006.
Nike Air Force STS
Also knows as Nike Air Force 4 or V, it’s introduced in 1989.
Nike Air Force STS features leopard print and
is also slightly higher than the first 3 versions of the Nike Air Force series.
Nike Air Force 5
Introduced in 1990, it was look like
Nike Air Force STS, the only different is that the Nike Air Force 5 was the first model to make the airbag visible on the side
heels of the shoe.
Nike Air Force 6
(Or Nike Air Force XXV), it’s
introduced in 2007 for the 25th anniversary of the original air
force 1, and it’s inspiration from original Nike Air Force 1 invented in 1979.
Nike Air Force 09
Came in 2009, and update of the
original shoe, the shoe comes in a solid Black or White.
Nike Five Boroughs
AF 1 low
In 2010, Nike commissioned DJ Clark Kent to design a Nike
Five Boroughs AF 1 low pack of special
limited edition Nike Air Force Shoes and unveiled theme at fully catered a
block party in Manhattan’s Soho neighbour hood
on Mercer Street outside the Nike ID store at 21
Mercer.
Other important
information
In fact every part of Nike Air Force
shoe may differ from one pair to another, this swoosh
on both sides can be textured or plain or White or blue or … in addition.
Many limited editions and sometimes very few such as (Mister Cartoon) have been released through Nike,
sometimes to celebrate events such as the Olympics or to realize the wildest
ideas of fashion designers.
The best know and the most popular version is totally white called (White or White) and also black called (Black or Black).